This Privacy Policy explains how ALC Limo (“ALC Limo,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, contact us by phone, email, or SMS, or book and use our limousine and transportation services in Salt Lake City, Utah and surrounding areas.
If you have any questions or want to exercise your privacy rights, contact us:
Local: (385) 448-4159
Toll-Free: (800) 894-3510
Email: mb@alclimo.com
1) Information We Collect
We collect information directly from you, automatically from your devices, and from service providers we use to run our business.
A. Information you provide
- Contact details (name, email, phone number).
- Booking details (service type, date/time, pickup & drop-off locations, passenger count, special requests).
- Payment details (handled by our payment processor; we do not store full card numbers).
- Communications (emails, phone calls/voicemails, SMS/chat messages, reviews, support requests).
- Business account info (company name, billing details) if you book as an organization.
B. Information collected automatically
- Device and usage data (IP address, browser type, pages viewed, referring/exit pages, timestamps).
- Cookies and similar technologies for functionality, analytics, and (if enabled) advertising.
- Location data (e.g., when using map/dispatch features) if you grant permission.
C. Information from third parties
- Payment processors (payment confirmations, fraud checks).
- Mapping/dispatch and trip-management vendors (ETA, routing).
- Marketing/analytics partners (site traffic and campaign performance).
2) How We Use Your Information
We use personal information to:
- Provide and manage reservations, dispatch vehicles, and complete trips.
- Communicate about bookings, updates, and customer support.
- Process payments, send invoices/receipts, and prevent fraud.
- Improve our website, services, safety, and customer experience.
- Send service announcements and, with your consent where required, promotional messages (you can opt out anytime).
- Comply with laws, regulations, legal processes, and enforce our terms.
Text/SMS consent: By providing a mobile number, you agree that we may send you transactional texts (e.g., driver on the way, schedule changes). Message and data rates may apply. Reply STOP to opt out of marketing texts; you may still receive essential service messages.
3) Sharing Your Information
We do not sell your personal information. We share it only with:
- Service providers/contractors who perform services for us (dispatching, drivers, payment processing, hosting, email/SMS, analytics) under confidentiality obligations.
- Business partners/subcontracted transportation providers to fulfill your booking when needed.
- Legal and safety purposes (to comply with law, respond to lawful requests, or protect rights, safety, and property).
- Business transfers (e.g., merger, acquisition, financing, or sale of assets), subject to the same protections.
4) Cookies & Online Analytics
We use cookies and similar technologies to keep the site working, remember preferences, and analyze traffic. You can adjust cookie settings in your browser. If we use advertising cookies, you will have options to opt out via a banner or browser settings.
5) Data Retention
We keep personal information only as long as necessary for the purposes described above—generally for the life of your account/relationship with us and for a reasonable period afterward to comply with legal, tax, and accounting obligations, resolve disputes, and maintain business records.
6) Security
We use administrative, technical, and physical safeguards designed to protect personal information (for example, encryption in transit, access controls, and PCI-compliant payment processing). No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
7) Your Privacy Rights (Utah & U.S.)
Depending on where you live (including under the Utah Consumer Privacy Act), you may have rights to:
- Access and obtain a copy of personal data we have about you.
- Delete personal data you provided to us (subject to legal/operational exceptions).
- Data portability for data you provided to us.
- Opt out of targeted advertising and the sale of personal data (we do not sell personal data; if we engage in targeted advertising, you can opt out as described below).
- Limit processing of sensitive data (we do not intentionally process sensitive personal data without required notice/consent).
How to exercise your rights:
Email mb@alclimo.com or call (385) 448-4159 or (800) 894-3510 with your request. We will verify your identity and respond within the time required by law (typically within 45 days, extendable where permitted). Authorized agents may submit requests with proof of authority. We will not discriminate against you for exercising your privacy rights.
Marketing choices:
- Email marketing: click “unsubscribe” in our emails or contact us.
- SMS marketing: reply STOP to opt out.
- Targeted ads/cookies: adjust cookie settings/browsers and your ad preferences on major platforms.
8) Children’s Privacy
Our services are intended for individuals 13 years and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided information, contact us and we will take appropriate action.
9) Third-Party Links & Services
Our website may link to third-party sites or services (e.g., maps, payment gateways). Their privacy practices are their own; review their policies before providing information.
10) International Visitors
We operate in the United States. If you access our services from outside the U.S., you understand your information may be processed in the U.S., where privacy laws may differ from those in your country.
11) Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective date” above shows when it was last revised. Material changes will be posted on this page, and we may notify you by email or other reasonable means.
12) Contact Us
Questions or requests about this Privacy Policy or your data?
ALC Limo
Salt Lake City, Utah
Local: (385) 448-4159
Toll-Free: (800) 894-3510
Email: mb@alclimo.com